Client: VicUrban Earthworks
Outcomes: Logos, stationary, uniforms and signage.
I was tasked with rebranding the company VicUrban Earthworks. VicUrban is a Melbourne based earthworks company specialising in the transportation of earth to job sites. The company was founded by two experienced earthmovers so I thought two bold lines moving in unison was a good inclusion. The logo also uses a V and U shape to create a unique and recognisable symbol for their brand. I then created a digger image that represents what the company is about and designed the symbol around that. The colours chosen I believe are more professional than the previous yellow and grey and draw more attention.