Client: 98 Gym

Outcomes: Packaging

98 gym is a no nonsense Australian based gym franchise that prides themselves in their Integrity, persistence and hard work over aesthetics and ego.

I was tasked with creating the packaging for their new protein powder product. The packaging aligns perfectly with the gym's values as it is simple and straight to the point (performance over aesthetics). It stands out amongst the other over the top branding styles of protein powder.