Client: VicUrban Earthworks
Outcomes: Logos, stationary, uniforms and signage.
I was tasked with rebranding a Melbourne based earthworks company specialising in the transportation of earth to job sites. The company was founded by two experienced earthmovers symbolised by the two bold lines moving in unison. The logo also uses a V and U incorporated into the silhouette of machinery to create a unique and recognisable symbol for their brand. The colours chosen suit the industry and are more appealing and professional than the previous yellow and grey
Client: Blind Seer
Outcomes: Social Media, EDMs, Facebook ads, Graphic design
BlindSeer specialises in elevating businesses through unparalleled SEO and Google Ads expertise. Their approach revolves around innovative strategies, marrying cutting-edge insights with creative solutions to navigate the ever-evolving digital landscape.
Following the brand guidelines of the company (colours, font, etc) I was in charge of creating the company's social media presence through gravitating visuals and attention holding graphics. I also created EDMs and Facebook ads that aligned with the brand while displaying the information in an easily digestible and welcoming manner to the target audience of potential clients (business owners.)
Client: Haunted Flinders Halloween Event
Outcomes: Posters, Flyers, Branding Advertising, Social Media.
Haunted Flinders’ was an invitation only 18+ Halloween party event held at the Top floor of Flinders Street station. The event encouraged young adults to embrace and celebrate the halloween holiday with their friends and this event gave them the perfect opportunity for that
Client: Bark Basics
Outcomes: Branding, Packaging, Stationary
Bark basics is a family run business that sells hampers for first puppy owners. These hampers consist of everything needed for your first puppy as well as a guide on how to train your puppy and a notebook to keep a journal on your puppies milestones, ups and downs.
I was tasked with creating the branding for the business as well as packaging, stationary and designing the puppy guide cover. The design is colourful and playful which portrays the joyful nature of the business and is made to be inviting to new puppy owners both boy and girl.
Client: LOCALE
Outcomes: UX design
LOCALE is a home automation app that allows all devices to be networked together to provide seamless control over all aspects of a home.
I was tasked with creating the UX design of the app to make the experience seamless and stress free for the user. The design of the app is contemporary and uses colours that are easy on the eye at all times of the day. Menu navigation throughout the app is made easy and all interfaces are simple for the user to operate as well as visually appealing.
Client: 98 Gym
Outcomes: Packaging
98 gym is a no nonsense Australian based gym franchise that prides themselves in their Integrity, persistence and hard work over aesthetics and ego.
I was tasked with creating the packaging for their new protein powder product. The packaging aligns perfectly with the gym's values as it is simple and straight to the point (performance over aesthetics). It stands out amongst the other over the top branding styles of protein powder.
Client: Freq Studio
Outcomes: Brand Identity.
Freq Studio is a made up interior design studio that prides themselves in their meticulously detailed and thoughtful design spaces. I wanted to represent such a high prestigious standard through a design identity.
For this identity I wanted to create an extremely flexible design that embraces essentials. The stripped back design and use of space to allow visual language to play a confident yet supportive role. The balance in the design allows for clarity, consistency and creates a confident aesthetic.
Client: Pretty Standard
Outcomes: Logo, icon design
Pretty standard is a new Sydney clothing brand that sells essential trendy clothes to a teen and young adult audience. The clothes that ‘Pretty Standard’ designs and sells are very simple yet in trend with the young Australian audience.
I was involved with helping design logos and icons that would go on their very first dad hat drop. The design needed to align with the theme of the brand in being simple and in trend
